Presentation Research and Planning
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The document summarizes a student's media studies portfolio which includes a music video as the main project and two ancillary projects. The student researched the dubstep music genre and typical elements found in dubstep music videos. Audience feedback was gathered and changes were made to better target a 16-25 year old audience. The ancillary projects included a CD cover design and advertisement which incorporated concepts from the main music video project to appeal to the target demographic.
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Evaluation question 1
- Codes and conventions in media can be technical (focused on production elements like camera angles, editing techniques, and sound) or symbolic (connotations and meanings associated with signs and representations).
- The document analyzes how the author's music video challenges conventions identified by theorist Andrew Goodwin, like including a star image, thought beats, a performance section, and narrative section.
- The author researched other music videos and decided to incorporate the performance aspect within the narrative, like in Fall Out Boy's "Young Volcanoes", rather than keeping performance and narrative separate.
- Initially wanting the video in color to use color symbolism, the author ultimately chose black and white after viewing other successful black and white
jamesm
Carol Vernallis believes that edits happen frequently in music videos to create disjuncture and keep viewers interested. Her theory states that cameras move with the music, jump cuts are used, edits are obvious, and base tracks structure videos. Andrew Goodwin identified three music video types: amplification relating to lyrics, illustration telling a story, and disjuncture having little connection to lyrics. Goodwin believed repetition engages viewers more than narratives. The document discusses how a student's music video follows these theories through its editing, camerawork, and portrayal of the song's story and lyrics.
Task 1
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes of music videos, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least three music videos. Task 1 discusses how music videos entertain audiences, make money, promote music, and represent artists. Task 2 covers camerawork, editing, and other production techniques. The document provides examples and emphasizes showing concepts through visual examples from music videos.
Task 1
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) analyzing at least three music videos considering the first two tasks. The document provides learning outcomes and assessment criteria for the case study. It encourages using images and links from music videos as examples and explains how to structure responses by making a point, providing an example, and linking to further resources.
Form and Conventions
The document discusses the forms and conventions used in a music video production for a metal band. For sound, only non-diegetic music was used to make editing easier. The language in the lyrics was non-explicit to appeal to a wider audience. Custom typography was created to make the band recognizable. There was no narrative to avoid mixed messages and enhance the performance aspect. The ideology of chaotic fun was conveyed through lyrics, mosh pits, and the band's energy and expressions. Standard music video conventions like low light, casual clothing, and isolated locations were followed for mise-en-scene. Fast-paced editing, shots of the whole band and close-ups were used to convey adrenaline and emotion.
Evaluation Question 1
The document discusses how the media product uses and develops conventions of real music videos. It uses conventions like bright colors, action, and excitement common to pop music videos. It tells a narrative story like "Maps" rather than just lip syncing. It incorporates visual elements found in other videos, such as cutting to the beat of the music, focus pulls to draw attention, and motion blur. The video challenges conventions by rewinding at the end rather than leaving the scene. It follows conventions of including the song title at the end and showing progress over time through lighting, locations, and clothing.
Question 1 fin
Carol Vernallis believes that edits happen frequently in music videos to keep viewers interested. Her theory states that the camera moves with the music, jump cuts are used, edits are obvious, and base tracks structure the video. Music videos help promote songs by making them memorable. Andrew Goodwin identified three video types: amplification relates to lyrics, illustration tells a story, and disjuncture has little lyric connection. He also believed repetition engages viewers more than narratives. The document discusses how a student's music video follows these theories through its editing, structure, and connection to the song's meaning.
in depth research
The document discusses the author's research process for their music video project on the indie rock genre. They analyzed three music videos - by Arctic Monkeys, Kings of Leon, and Kaiser Chiefs - to understand conventions of editing, mise-en-scene, camerawork and sound. This allowed the author to familiarize themselves with common genre elements to incorporate into their own music video. They felt extended, in-depth research was important to create a high quality final product that featured both conventions and original ideas.
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Evaluation question 1
- Codes and conventions in media can be technical (focused on production elements like camera angles, editing techniques, and sound) or symbolic (connotations and meanings associated with signs and representations).
- The document analyzes how the author's music video challenges conventions identified by theorist Andrew Goodwin, like including a star image, thought beats, a performance section, and narrative section.
- The author researched other music videos and decided to incorporate the performance aspect within the narrative, like in Fall Out Boy's "Young Volcanoes", rather than keeping performance and narrative separate.
- Initially wanting the video in color to use color symbolism, the author ultimately chose black and white after viewing other successful black and white
jamesm
Carol Vernallis believes that edits happen frequently in music videos to create disjuncture and keep viewers interested. Her theory states that cameras move with the music, jump cuts are used, edits are obvious, and base tracks structure videos. Andrew Goodwin identified three music video types: amplification relating to lyrics, illustration telling a story, and disjuncture having little connection to lyrics. Goodwin believed repetition engages viewers more than narratives. The document discusses how a student's music video follows these theories through its editing, camerawork, and portrayal of the song's story and lyrics.
Task 1
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes of music videos, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least three music videos. Task 1 discusses how music videos entertain audiences, make money, promote music, and represent artists. Task 2 covers camerawork, editing, and other production techniques. The document provides examples and emphasizes showing concepts through visual examples from music videos.
Task 1
This document provides guidance for a case study assignment on music video production. It outlines three tasks: 1) understanding the purposes and strategies of music videos, 2) examining the styles, techniques and conventions of music video production, and 3) analyzing at least three music videos considering the first two tasks. The document provides learning outcomes and assessment criteria for the case study. It encourages using images and links from music videos as examples and explains how to structure responses by making a point, providing an example, and linking to further resources.
Form and Conventions
The document discusses the forms and conventions used in a music video production for a metal band. For sound, only non-diegetic music was used to make editing easier. The language in the lyrics was non-explicit to appeal to a wider audience. Custom typography was created to make the band recognizable. There was no narrative to avoid mixed messages and enhance the performance aspect. The ideology of chaotic fun was conveyed through lyrics, mosh pits, and the band's energy and expressions. Standard music video conventions like low light, casual clothing, and isolated locations were followed for mise-en-scene. Fast-paced editing, shots of the whole band and close-ups were used to convey adrenaline and emotion.
Evaluation Question 1
The document discusses how the media product uses and develops conventions of real music videos. It uses conventions like bright colors, action, and excitement common to pop music videos. It tells a narrative story like "Maps" rather than just lip syncing. It incorporates visual elements found in other videos, such as cutting to the beat of the music, focus pulls to draw attention, and motion blur. The video challenges conventions by rewinding at the end rather than leaving the scene. It follows conventions of including the song title at the end and showing progress over time through lighting, locations, and clothing.
Question 1 fin
Carol Vernallis believes that edits happen frequently in music videos to keep viewers interested. Her theory states that the camera moves with the music, jump cuts are used, edits are obvious, and base tracks structure the video. Music videos help promote songs by making them memorable. Andrew Goodwin identified three video types: amplification relates to lyrics, illustration tells a story, and disjuncture has little lyric connection. He also believed repetition engages viewers more than narratives. The document discusses how a student's music video follows these theories through its editing, structure, and connection to the song's meaning.
in depth research
The document discusses the author's research process for their music video project on the indie rock genre. They analyzed three music videos - by Arctic Monkeys, Kings of Leon, and Kaiser Chiefs - to understand conventions of editing, mise-en-scene, camerawork and sound. This allowed the author to familiarize themselves with common genre elements to incorporate into their own music video. They felt extended, in-depth research was important to create a high quality final product that featured both conventions and original ideas.
Music Video Planning
This document provides guidance for a music video production assignment. It includes a template presentation covering key pre-production elements. The document guides students to generate ideas for a music video, research conventions, and assess the viability of their production plans. Specific guidance is given for selecting a song, developing concepts, researching other music videos, considering locations and equipment needed.
Media - Evaluation Q1
The document discusses several theories about conventions used in music videos and how the student incorporated them into their own music video and ancillary products.
Vernallis's theory holds that music videos break continuity editing rules to keep viewers engaged through obvious edits, jump cuts, base tracks, and camera moves in time with the music. Goodwin's theory is that music videos are built around songs rather than narratives, rely on repetition, and involve the singer looking at the camera. Mulvey's theory is that women in music videos are often portrayed from the male gaze through dismembered body parts, provocative clothing, and sexuality.
The student followed these theories in their music video by using edits, base tracks, having the
Evaluation Task 1
This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.
Evaluation task 1
The document discusses forms and conventions used in the music video for "Rihanna" by Clean Bandit, comparing it to other music videos.
It analyzes the media form, conventions, locations, lighting, camera work, performances, and editing of the video. Studio filming was used with additional lighting effects. Close-ups were important to focus on the artists. Long shots showed the band and instrumentalists. Cross-dissolve was used to link scenes.
The document also discusses the digipak design for the single, comparing it to Ellie Goulding's use of brighter colors. For the website, it analyzed Lorde's site but chose brighter colors to attract a younger audience for the childlike
A2 Media Question
The document discusses how the creator linked their music video with ancillary materials like a poster and digital packaging (digipak). Specifically:
- Images from the music video were used on the poster and digipak to visually connect the pieces and tell a cohesive story.
- Color schemes, fonts, and other design elements were kept consistent across materials to maintain branding and a unified aesthetic.
- Transitions, lighting, and themes from the music video like light/dark duality were also reflected in ancillary tasks to reinforce the overall message and story.
- Silhouettes were featured on all pieces to make the artist seem down-to-earth and relatable to fans while still maintaining some
Mv assignment 01 2019 pro forma
The document provides a case study on music video production. It discusses the purposes of music videos such as making money, giving visuals to audio, and entertainment. It also covers styles, techniques, and conventions used in music videos like editing, camerawork, and technical developments. Finally, it prompts a case study analysis of an artist or genre, focusing on their use of style, intertextuality, editing, genre conventions, and critical approaches through a minimum of 3 videos.
Evaluation question magazine
The document discusses the conventions used in media products like music videos, as well as how the author's products both follow and challenge some of these conventions. Specifically:
- The author's music video includes performance elements and lip syncing to connect to the song, but challenges conventions by showing both the male protagonist and a female lip syncing to represent the song's perspective.
- Elements like costumes, fonts, and imagery are carried over across the music video, album packaging, and advertisement to create cohesion and a recognizable brand.
- The author aimed to both utilize standard conventions like promotional information but also add their own style and narrative, such as setting the products in a 1950s era, to make their
How effective is the combination of your main updated
The document discusses the creation of a music video, poster, and album cover for a drum and bass track. For each product, the creator researched conventions of the genre and included important elements like nightclub scenes, colorful lighting, and abstract images. The poster features the artist's image and social media links. The monochrome album cover was inspired by another cover, but includes splashes of color on interior pages. Overall, the combination of the main video and ancillary texts effectively capture the upbeat nature of drum and bass through consistent themes and adherence to genre conventions across all products.
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
Types & conventions of music videos
This document discusses different types of music videos and common conventions. The main types are narrative-based videos, which relate the visuals to the song's lyrics and story; performance-based videos, which primarily feature footage of the artist performing; and concept-based videos, which take a more abstract, metaphorical approach. Common conventions across music video genres include the use of different camera angles, camera movement, mise-en-scene reflective of mood, and editing techniques like jump cuts. The document also summarizes Andrew Goodwin's music video theory about elements like the relationship between music and visuals, inclusion of the artist, and technical aspects.
updated research
The document discusses research conducted for a music video and CD cover project, including analyzing existing music videos and CD covers to identify common successful techniques, conducting a questionnaire to understand audience preferences, and compiling sources in a bibliography. Key aspects that will be incorporated include filming in first person, matching clips to the music, using color grading, featuring the artist, and including preferred beach activities based on the questionnaire results.
Ayonna Media Evaluation Task 1
The document discusses conventions used in Little Comet's music videos and how the media product develops or challenges these conventions. It summarizes that the media product uses conventions like live performance, close-ups of the artist singing, and filming in multiple short locations. However, it also develops these conventions by using longer shots and additional locations. The document also discusses conventions used in Little Comet's editing, use of stock motion, animation relating to lyrics, and color schemes, fonts, and imagery used in digipaks and advertisements. It aims to appropriately use, develop, and challenge conventions from real media products to create a realistic work.
Art 2019 pro forma
The document provides a case study on music video production. It discusses the purposes of music videos such as making money, giving visuals to audio, and entertainment. It also covers styles, techniques, and conventions used in music videos like editing, camerawork, and technical developments. The document analyzes specific music videos from artists like Ghostemane, Led Zeppelin, Rone, Lorn, and Kid Francescoli to illustrate different styles and how they enhance the music. It compares more mainstream and artistic approaches to music videos.
2. research mv 2018 2
The document provides guidance for researching production techniques for a music video project. It instructs the reader to look at a minimum of 3 related music video products and collect clips, images, guides, etc. that could help with their own video. When analyzing techniques from other videos, the reader should consider if they can use the technique or how to employ it, and why they may want to disregard it. The reader is then directed to breakdown conventions of music videos and genre characteristics of their chosen artist to plan how to incorporate these elements into their own video.
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
P1
The document provides guidance for a group music video assignment. It includes sections for idea generation, research, pre-production planning, visual planning and storyboarding. The highlighted student has selected the song "Heather" by Conan Gray and plans to create a music video interpretation depicting a woman moving on from a heartbreak through changes in location, clothing and mood represented by lighting. Key elements of the visual plan include location shots of a house, restaurants and public areas to show her daily life, as well as costumes getting progressively more colorful to match her improving mood.
Conventions
This document discusses the conventional elements used in the media product's album cover, poster, digipak, music video, and their relationship to conventions of the indie rock genre. Specifically, it notes the use of a minimalist black and white design on the album cover inspired by Royal Blood. Fonts, images, and information are consistently presented across materials. While many elements follow conventions like the band name, release date and barcode, the inside cover features a band member quote challenging conventions. Editing techniques in the music video like flash cuts and color schemes link to the lyrics and narrative in a way that expands on the story.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Their research involved analyzing popular music videos across different genres to identify common elements. For their dubstep music video, they found elements like the use of technology themes, various shot types, and low key lighting. Their target audience is males and females ages 16-25 as that demographic is more open to new music genres like dubstep.
Presentation research and planning.[1].ppt christianah
The student researched music videos in various genres to inform their main project of creating a dubstep music video. They analyzed elements like lighting, shots, and themes that were common across popular music videos. Feedback from their target audience of 16-25 year olds in South London confirmed dubstep as the best genre. They created original photographs for their project and modified them based on feedback. Two ancillary projects were also created, applying lessons learned from reviewing professional models and receiving audience feedback.
Evaluation
The document discusses how the author used media technologies in creating their music video. They used Final Cut Pro for editing, which allowed them to add effects like fast cuts and montages to set the mood. Feedback sessions helped them learn what their target audience expected and improve their work. Researching other music videos helped them understand conventions for their dubstep genre video.
Media question 1
My music video and ancillary tasks conform to conventions of real media products in several ways:
1) My music video uses fast pacing, bright colors, and focuses on performance over narrative, mimicking real pop music videos.
2) My fake band, Sugar Rush, wears trendy clothes and shows close friendship to appeal to young girls, matching real bands.
3) Both my music video and digipak use repetitive sequences, plain backdrops, and a pink/blue color scheme common in the genre.
4) However, my music video also challenges conventions by giving each band member a unique identity through individual shots. It also features spontaneous movement over choreographed dancing.
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Music Video Planning
This document provides guidance for a music video production assignment. It includes a template presentation covering key pre-production elements. The document guides students to generate ideas for a music video, research conventions, and assess the viability of their production plans. Specific guidance is given for selecting a song, developing concepts, researching other music videos, considering locations and equipment needed.
Media - Evaluation Q1
The document discusses several theories about conventions used in music videos and how the student incorporated them into their own music video and ancillary products.
Vernallis's theory holds that music videos break continuity editing rules to keep viewers engaged through obvious edits, jump cuts, base tracks, and camera moves in time with the music. Goodwin's theory is that music videos are built around songs rather than narratives, rely on repetition, and involve the singer looking at the camera. Mulvey's theory is that women in music videos are often portrayed from the male gaze through dismembered body parts, provocative clothing, and sexuality.
The student followed these theories in their music video by using edits, base tracks, having the
Evaluation Task 1
This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.
Evaluation task 1
The document discusses forms and conventions used in the music video for "Rihanna" by Clean Bandit, comparing it to other music videos.
It analyzes the media form, conventions, locations, lighting, camera work, performances, and editing of the video. Studio filming was used with additional lighting effects. Close-ups were important to focus on the artists. Long shots showed the band and instrumentalists. Cross-dissolve was used to link scenes.
The document also discusses the digipak design for the single, comparing it to Ellie Goulding's use of brighter colors. For the website, it analyzed Lorde's site but chose brighter colors to attract a younger audience for the childlike
A2 Media Question
The document discusses how the creator linked their music video with ancillary materials like a poster and digital packaging (digipak). Specifically:
- Images from the music video were used on the poster and digipak to visually connect the pieces and tell a cohesive story.
- Color schemes, fonts, and other design elements were kept consistent across materials to maintain branding and a unified aesthetic.
- Transitions, lighting, and themes from the music video like light/dark duality were also reflected in ancillary tasks to reinforce the overall message and story.
- Silhouettes were featured on all pieces to make the artist seem down-to-earth and relatable to fans while still maintaining some
Mv assignment 01 2019 pro forma
The document provides a case study on music video production. It discusses the purposes of music videos such as making money, giving visuals to audio, and entertainment. It also covers styles, techniques, and conventions used in music videos like editing, camerawork, and technical developments. Finally, it prompts a case study analysis of an artist or genre, focusing on their use of style, intertextuality, editing, genre conventions, and critical approaches through a minimum of 3 videos.
Evaluation question magazine
The document discusses the conventions used in media products like music videos, as well as how the author's products both follow and challenge some of these conventions. Specifically:
- The author's music video includes performance elements and lip syncing to connect to the song, but challenges conventions by showing both the male protagonist and a female lip syncing to represent the song's perspective.
- Elements like costumes, fonts, and imagery are carried over across the music video, album packaging, and advertisement to create cohesion and a recognizable brand.
- The author aimed to both utilize standard conventions like promotional information but also add their own style and narrative, such as setting the products in a 1950s era, to make their
How effective is the combination of your main updated
The document discusses the creation of a music video, poster, and album cover for a drum and bass track. For each product, the creator researched conventions of the genre and included important elements like nightclub scenes, colorful lighting, and abstract images. The poster features the artist's image and social media links. The monochrome album cover was inspired by another cover, but includes splashes of color on interior pages. Overall, the combination of the main video and ancillary texts effectively capture the upbeat nature of drum and bass through consistent themes and adherence to genre conventions across all products.
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
Types & conventions of music videos
This document discusses different types of music videos and common conventions. The main types are narrative-based videos, which relate the visuals to the song's lyrics and story; performance-based videos, which primarily feature footage of the artist performing; and concept-based videos, which take a more abstract, metaphorical approach. Common conventions across music video genres include the use of different camera angles, camera movement, mise-en-scene reflective of mood, and editing techniques like jump cuts. The document also summarizes Andrew Goodwin's music video theory about elements like the relationship between music and visuals, inclusion of the artist, and technical aspects.
updated research
The document discusses research conducted for a music video and CD cover project, including analyzing existing music videos and CD covers to identify common successful techniques, conducting a questionnaire to understand audience preferences, and compiling sources in a bibliography. Key aspects that will be incorporated include filming in first person, matching clips to the music, using color grading, featuring the artist, and including preferred beach activities based on the questionnaire results.
Ayonna Media Evaluation Task 1
The document discusses conventions used in Little Comet's music videos and how the media product develops or challenges these conventions. It summarizes that the media product uses conventions like live performance, close-ups of the artist singing, and filming in multiple short locations. However, it also develops these conventions by using longer shots and additional locations. The document also discusses conventions used in Little Comet's editing, use of stock motion, animation relating to lyrics, and color schemes, fonts, and imagery used in digipaks and advertisements. It aims to appropriately use, develop, and challenge conventions from real media products to create a realistic work.
Art 2019 pro forma
The document provides a case study on music video production. It discusses the purposes of music videos such as making money, giving visuals to audio, and entertainment. It also covers styles, techniques, and conventions used in music videos like editing, camerawork, and technical developments. The document analyzes specific music videos from artists like Ghostemane, Led Zeppelin, Rone, Lorn, and Kid Francescoli to illustrate different styles and how they enhance the music. It compares more mainstream and artistic approaches to music videos.
2. research mv 2018 2
The document provides guidance for researching production techniques for a music video project. It instructs the reader to look at a minimum of 3 related music video products and collect clips, images, guides, etc. that could help with their own video. When analyzing techniques from other videos, the reader should consider if they can use the technique or how to employ it, and why they may want to disregard it. The reader is then directed to breakdown conventions of music videos and genre characteristics of their chosen artist to plan how to incorporate these elements into their own video.
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
P1
The document provides guidance for a group music video assignment. It includes sections for idea generation, research, pre-production planning, visual planning and storyboarding. The highlighted student has selected the song "Heather" by Conan Gray and plans to create a music video interpretation depicting a woman moving on from a heartbreak through changes in location, clothing and mood represented by lighting. Key elements of the visual plan include location shots of a house, restaurants and public areas to show her daily life, as well as costumes getting progressively more colorful to match her improving mood.
Conventions
This document discusses the conventional elements used in the media product's album cover, poster, digipak, music video, and their relationship to conventions of the indie rock genre. Specifically, it notes the use of a minimalist black and white design on the album cover inspired by Royal Blood. Fonts, images, and information are consistently presented across materials. While many elements follow conventions like the band name, release date and barcode, the inside cover features a band member quote challenging conventions. Editing techniques in the music video like flash cuts and color schemes link to the lyrics and narrative in a way that expands on the story.
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How effective is the combination of your main updated
How effective is the combination of your main updated
Similar to Presentation Research and Planning
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Their research involved analyzing popular music videos across different genres to identify common elements. For their dubstep music video, they found elements like the use of technology themes, various shot types, and low key lighting. Their target audience is males and females ages 16-25 as that demographic is more open to new music genres like dubstep.
Presentation research and planning.[1].ppt christianah
The student researched music videos in various genres to inform their main project of creating a dubstep music video. They analyzed elements like lighting, shots, and themes that were common across popular music videos. Feedback from their target audience of 16-25 year olds in South London confirmed dubstep as the best genre. They created original photographs for their project and modified them based on feedback. Two ancillary projects were also created, applying lessons learned from reviewing professional models and receiving audience feedback.
Evaluation
The document discusses how the author used media technologies in creating their music video. They used Final Cut Pro for editing, which allowed them to add effects like fast cuts and montages to set the mood. Feedback sessions helped them learn what their target audience expected and improve their work. Researching other music videos helped them understand conventions for their dubstep genre video.
Media question 1
My music video and ancillary tasks conform to conventions of real media products in several ways:
1) My music video uses fast pacing, bright colors, and focuses on performance over narrative, mimicking real pop music videos.
2) My fake band, Sugar Rush, wears trendy clothes and shows close friendship to appeal to young girls, matching real bands.
3) Both my music video and digipak use repetitive sequences, plain backdrops, and a pink/blue color scheme common in the genre.
4) However, my music video also challenges conventions by giving each band member a unique identity through individual shots. It also features spontaneous movement over choreographed dancing.
Media evaluation question 1
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
Evaluation
The document discusses various aspects of creating and evaluating a music video for a dubstep song. It begins by summarizing Andrew Goodwin's theory on key features of music videos. It then analyzes conventions commonly found in dubstep music videos. Audience feedback was gathered through interviews and used to annotate and improve the created music video. Final Cut Pro was used to construct and edit the music video, applying techniques like fast cuts and montage.
Evaluation- Question 2
The document discusses the effectiveness of synergy between a music video and ancillary promotional materials like a digipak and advertisement.
Key points:
- The student aimed to create clear visual links between the music video and ancillary products to show they are connected, like Daft Punk and Katy Perry do.
- For the video, bokeh lights and wind effects were featured to represent synergy. However, recreating these effects proved challenging for still images used in promotional materials.
- The student found solutions like projecting light images and positioning themselves to show hair movement.
- It was concluded that both the video and promotional materials are effective in different ways at introducing a new artist, while also following
Media evaluation question 1
The document discusses how the media product develops and challenges conventions of real media products.
It develops conventions by using typical indie pop music video elements like low-budget locations, simple props, modern costumes, and narrative/performance elements. However, it also challenges conventions by using fragmented narrative, abstract props, and lack of structure to represent bipolar disorder symptoms realistically.
The document also discusses how conventions are developed in the ancillary texts through typical design elements, but are challenged through unique styles and focus on the artist over props.
2. research mv 2018
The document provides guidance for stage 2 of a project involving researching and experimenting with production techniques for a music video. It instructs the reader to research a minimum of 3 related music video products, collect relevant materials, and assess whether techniques seen could be employed or disregarded. The document then analyzes 3 music videos in detail and discusses conventions and characteristics of indie rock genre. It describes planned experiments with color grading, lighting, camerawork and editing to music to prepare for the final project.
Question 1 evaluation
The document discusses various theories and conventions of real music videos, websites, and digipaks that the student considered when creating their own media products. It examines how the student's music video follows conventions related to lyrics, genre, camerawork, editing, and exhibitionism. It also analyzes how the student's digipak and website compare to common conventions in terms of layout, colors, images, and navigation while striving to be unique. Overall, the student believes their products obey many conventions to appear professional while also challenging conventions to distinguish their "brand."
Evaluation Question 3 - A2 Media Studies
The document discusses the feedback the creator received from audiences throughout the process of developing a music video and accompanying materials. At the beginning stages, feedback helped refine initial ideas and incorporate target audiences' preferences. Later feedback assisted with improving draft designs of a digipak and magazine advert. The creator learned that audience feedback is essential for developing products that suit target audiences' tastes and addressing issues unseen by the creator. Feedback helped the final products better align with genre conventions.
Evaluation
My music video challenged conventions in some ways but also used and developed conventions commonly seen in other music videos. It included a narrative story of a couple on a date alongside footage of the artist singing, and was shot in two locations, a bowling alley and recording studio, rather than just one. The editing included slow motion and title cards at the beginning. My digipak and magazine advertisement used standard design elements like prominent images and text but developed the idea of dripping paint graphics to clearly relate the two ancillary texts.
Evaluation questions
The document discusses evaluation questions related to a music product. It describes creating an intentionally "chaotic" and "rushed" brand to appeal to a young, music-focused target audience. Feedback from a focus group was gathered, which confirmed the genre choice and preferred cover art and music video. Adobe Photoshop and Premiere Elements were used to design the cover art, edit together the music video from footage, and promote the video online through YouTube, Facebook and MySpace.
Evaluation questions
The document discusses evaluation questions related to a music product. It describes creating an intentionally "chaotic" and "rushed" brand to appeal to a young, music-focused target audience. Feedback from a focus group was gathered, which confirmed the genre choice and preferred cover art and music video. Adobe Photoshop and Premiere Elements were used to design the cover art, edit together the music video from footage, and promote the video online through YouTube, Facebook and MySpace.
Media evaluation question one
The document discusses conventions in K-pop music videos and how the creator's media products both conform to and challenge certain conventions. Specifically, the creator wanted to challenge the stereotypical portrayals of females and focus on values like love rather than physical appearance. The music video was created for the song "Dinosaur" by AKMU, which blends folk, EDM, and K-pop genres. Technical choices for the video drew from conventions of folk music like close-ups and EDM like fast editing, while colors and lighting drew from vibrant conventions of K-pop but in a pastel way to suit the youthful story of sibling relationships.
A2 media studies evaluation
The document provides an evaluation of a media studies assignment where the student created a music video and accompanying marketing materials for an artist. The summary analyzes how the student's project used and developed conventions of real music videos and marketing products. Feedback from audiences helped the student improve the relationship between lyrics and visuals, and the intertextuality across the different products. The student also reflects on using various media technologies in creating, researching, planning and evaluating their project, and what they would change for next time, such as choosing a more upbeat song.
Evaluation Question 1
The document discusses various elements of the student's music video and accompanying digipak for their media production project. For the music video, the student used locations, costumes, lighting, and colors that both conformed to and broke conventions of the hip-hop genre. The locations featured urban areas and nature to provide contrast. Costumes featured popular branded clothing. Lighting was dim to provide grittiness. Colors sometimes featured unnatural tones like dark red for added visual interest. For the digipak, front and back covers featured the artist and necessary information. Inside panels included photos, tracklist, and messages in language appropriate for the genre. The magazine advertisement centered on promoting the artist through image, font, location, and draw attention
Evaluation presentation
The document discusses the evaluation of a media production project. It describes how new media technologies were used at different stages of the project. During filming, DSLR cameras and tripods were used to capture footage. Poor camera settings on one camera resulted in low quality shots, but these were incorporated into the final video as point-of-view shots. Photoshop was used to edit images and create artwork for promotional materials. Audience feedback on the video was generally positive and highlighted effective elements like the opening sequence, but also noted areas for improvement such as adding more narrative footage.
Evaluation
The media products use forms and conventions of real products like Example's. The advert uses Example's heading style but altered, and includes his photo. The digipak follows conventions like track lists and features but uses a bright theme. The video uses split screens and quick cuts like Example's "Kickstarts" video, and tells a love story like many music videos. Audience feedback informed the products which effectively link through shared visual elements.
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Presentation Research and Planning
- 1. A2 MEDIA STUDIES ADVANCED PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049 ST FRANCIS XAVIER COLLEGE
- 2. My names is: Christianah (30018615)
- 3. My main portfolio project is: Music Video with 2 ancillary projects: CD Cover Design Advertisement
- 5. So I have researched as follows: My job was to research the genre, and the common elements of a music video. I did this by researching the latest music videos at present via the MTV website and noting down some of the best features within them. http://www.mtv.co.uk/music/charts/official-uk-singles-chart Cheryl Cole – Promise This Will.I.,Am ft Nicki Minaj – Check It Out Cee Lo Green - Forget You Bruno Mars –Just The Way You Are Alexis Jordan - Happiness Nelly – Just A Dream
- 7. So I have researched as follows: After researching different music videos from different genres, a particular style of music stood out to me more than other and this was called “Dubstep”. I then looked into music videos under the genre dubstep and viewed the foloowing: http://www.youtube.com/watch?v=ioUE_5wpg_E Drama - is a film genre that depends mostly on in-depth development of realistic characters
- 15. This is my ancillary task 1
- 17. Representation Many representations of Dub step music are portrayed within my digipack. On the cover of my digipack there is an imprint of the same picture in a range of different colours. This idea was taken from my model 2. the reason why I chose to do this was because I felt that my video was very repetitive, so therefore I had to portray this element within my cd cover.
- 18. What I learned from audience feedback about ancillary task 1 My audience my audience thought that my digipack had many features making it interesting and fun. They thought that my frontcover looked retro, however as my music genre was Dubstep it’d be able to get away with it as it means I have re-prestented dub step music as more retro
- 23. What I learned from audience feedback about ancillary task 2
- 24. Changes made in the re-draft of main task
- 25. Changes made in the re-draft of ancillary task 1
- 26. Changes made in the re-draft of ancillary task 2